Search engine, traffic to websites, understand Google SEO

Why Google Is Important for SEO?

Why Google Is Important for SEO ?, our Topic today is SEO BASICS. A web search engine is a system for getting information, news, videos, image and so on. Forgetting all those things, almost 70 million unique internet users are visiting per day at google products. Most of the popular products of Google are YouTube and all of you know how popular it is for video sharing and views. Other popular products are Gmail, google apps, google maps, and google earth. All of those make it the best search engine. There are some other search engines like Microsoft’s search engine, DuckDuckGo, Yahoo, Wolfram Alpha, Yandex, and IxQuick, Quora,  but none of the search engines has enough popularity comparing google. (Carlos L Beals, Online entrepreneur).

Why Google is So important  for SEO?

• google indexed about over 130 trillion pages, Serve and run 100 billion web searches a month.


•  Google is the largest and most used search engine in the world today.


• Google also currently provides search results to other search engines and directories, AOL ,  Netscape,    Earthlink,  CompuServe  Lycos (Sympatico) iWon.com GO.com AT&T Worldnet

Why Google is So important for SEO and what are the indexed pages?

Google is constantly scouring the Web for new content, new websites, and new pages on websites it already knows about. For each site, Google indexes each page that it crawls for future reference, and to be included in search results.

In order for a page to be listed in Google search results, it must first be indexed! When Google's bots crawl a website they create a cached copy of each page and then adjust their indexes.

It is of course vitally important to have all of the content on your website indexed by Google in order to be included in their search results.

also, you can check on https://support.google.com/webmasters/answer/35291?hl=en

How Google Works (SEO BASICS)

Infographic By QuickSprout

Why Google is So important for SEO?

THE SEO BASICS

Search Engine Optimization Made Easy

Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing. If you run into any new jargon while reading this article, consider looking up their definitions using the Search Engine Marketing Glossary.

By default, many search engines show only 10 results per page.  Most searchers tend to click on the top few results. If you rank at the top of the Search Engine Results Page (SERP), business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top-ranked site gets.

The two most powerful aspects of search engine marketing are:

• users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world


• once you gain traction in the search results the incremental costs of gaining additional exposure are negligible when compared with the potential rewards, allowing individuals and small businesses to compete with (and perhaps eventually become) large corporations

While many people consider SEO to be complicated, I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps:

1. market research


2. keyword research


3. on-page optimization


4. site structure


5. link building


6. brand building


7. viral marketing


8. adjusting


9. staying up to date

Market Research

Do you have what it takes to compete in a market?

The first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands, it may be a market worth pursuing.

You can extend out the research you get from the search results by using the SEO for Firefox extension with the Firefox browser. This places many marketing data points right in the search results, and thus lets you see things like

• site age


• Google PageRank


• inbound link count


• if any governmental or educational sites link at their site


• if they are listed in major directories


• if bloggers link at their sites

The blue area under this CreditCards.com listing shows a wide array of marketing information.

Keyword Research

What keywords are people searching for?

Use the SEO Book Keyword research tool to search for popular and Long Tail keywords related to your industry. This tool cross references the Google Keyword Tool, Wordtracker, and other popular keyword research tools. Notice how our keyword tool provides daily search estimates and cross references other useful keyword research tools.



Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don't be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a Google AdWords account to test the potential size of a market.

In addition to looking up search volumes for what keywords you think are important, also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in choosing you.

You can also get keyword ideas by doing things like

• checking your web analytics or server logs


• looking at page contents of competing websites


• looking through topical forums and community sites to see what issues people frequently discuss