4 Reasons Why You Should Get AdWords Certified

The  AdWords Certification

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. But, since Google is the most popular search network on the web right now, they need to use it.

Google is the best place for brands to buy ads for their target keywords.

And these brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.

If you own a PPC agency, how are you supposed to compete with so many other companies? That’s where getting AdWords certified comes into play.

The certification has tons of benefits that can give you the edge over your competition. Getting certified can also give you a boost in popularity and credibility. You should make certification one of the top goals on your list if you want to get more PPC-based clients.

Here’s what it means to be AdWords certified, along with how you can get that coveted certification.

What is AdWords certified and how do you get it?

Google currently leads the world in mobile and digital ad revenue.



In fact, Google parent company Alphabet actually makes more money on digital advertising sales than any company on the planet.

For 2017, they are on pace to generate nearly $74 billion in net digital ad sales.

When you compare the revenue of Google to Facebook, you can quickly see that Google is still dominating the mobile and digital ad market.

And Google’s PPC advertising platform, AdWords, is one of the most effective platforms for driving sales.

Tons of companies use it to bring in revenue via paid search.

So, how does all of this relate to the AdWords certification?

And what exactly is it?

According to Google, the certification is a professional accreditation that Google gives to individuals/companies that show proficiency in AdWords.

With the accreditation, you can display a badge on your site that shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising.

The 4 Reasons Why You Should Get AdWords Certified

1. It is your proof of credibility. It is an understood fact that a strong social proof and credibility is like a magnet for more business. Just like gaining more and more course certifications improves the strength of your personal resume, same way a Google AdWords certification is something that shows potential clients your skills and expertise in the said field. It thus goes on to enhance your credibility and social standing thereby luring more clients.


2. It gives strength to your value propositionPeople buy what they can see; it is as simple as that. No one would go on to buy a service or product they have never heard of or seen through any medium. Like they say, seeing is believing. Thus, AdWord certification is your sure shot way to improve the value of your business proposition by a great number. Through the AdWords certification, a business offers the clients 3 components of the value proposition –1. Their Product/Service
   2. Their Target Audience
   3. The Value They OfferThe Google Partner badge on the business website acts as a medal that one can show to express the level of their expertise without having to blow their own trumpet.


3. The Google Partner badge on the business website acts as a medal that one can show to express the level of their expertise without having to blow their own trumpet. It helps you build your resume. As mentioned above, more certifications and courses help you build your resume and show the hiring agency why you are worthy of being given a certain job. It shows what all talents and skills you have that may come across as beneficial to the company. Similarly, the AdWords certification is your resume builder to attract more clients. It is a direct expression of your skills and the services and values that you can offer to them.


4.  It offers you free promotion AdWords certification is one of the best ways to promote your business for FREE! Yes, you heard that right! Becoming a certified Google partner makes Google promote your website on its other partner websites. As a result, people visiting all those Google partner websites are acquainted with your business too as a result of which they may choose to click on the ad and explore your website.

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